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- American Eagle Outfitters Kicks Off Campaign to Support The Tour of Pennsylvania As Title Sponsor And Exclusive Apparel Retail Partner
American Eagle Outfitters Kicks Off Campaign to Support The Tour of Pennsylvania As Title Sponsor And Exclusive Apparel Retail Partner
- By Super Admin
- Published 06/10/2008
- Tour of Pennsylvania News
PITTSBURGH – (May 30, 2008) – American Eagle Outfitters (NYSE: AEO) today announced the kickoff of its campaign to support the Tour of Pennsylvania as title sponsor and exclusive apparel retail partner. The American Eagle Outfitters Tour of Pennsylvania, presented by Highmark Healthy High 5®, is a USA Cycling sanctioned international race for professional riders under the age of 25. The 420 mile, six-stage race will mark the very first Tour de France-style race for young riders in the United States. As the title sponsor and exclusive apparel retail partner, American Eagle will build awareness and encourage participation among its customers through a regional in-store marketing campaign in over 90 stores and online at ae.com that includes direct mail and targeted e-mails designed to reach thousands of teens and twenties.
“American Eagle Outfitters’ role as title sponsor sends a strong message to our region’s young people. We’re proud of our past and even more excited about our future,” said Bill Flanagan, executive director of Pittsburgh 250. “We’re excited to have AE celebrate its first year at the SouthSide Works in the heart of Pittsburgh by partnering with Highmark Healthy High 5 to host this signature event of our 250th anniversary celebration.”
Race Schedule:
June 24: Stage 1
Philadelphia* Prologue TT & Criterium
June 25: Stage 2
Downingtown to Carlisle*
June 26: Stage 3
Camp Hill to Bedford*
June 27: Stage 4
Bedford to Latrobe*
June 28: Stage 5
Ligonier to Pittsburgh’s South Side*
June 29: Stage 6
Downtown Pittsburgh*- Circuit Race
*Host city for AE Tour of PA race stop festivities and expo.
For more information, visit www.ae.com/aetourofpa.